Levi's Uses Leather on Its Jeans – Urge It to Stop!

Levi's is known around the world for being the original blue-jeans brand – but what many of its customers don't realise is that cows are suffering for the leather patches sewn onto the backs of its jeans. The company's animal welfare policy claims to "ensure … [animals'] health and welfare is protected" in its supply chain – but this is impossible, since cruelty to animals is inherent in the leather industry.

A cow being slaughtered for leather.

The brand also fails to reveal the source of its leather. Instead, it simply claims that production should follow the industry "best practices" outlined in the "Five Freedoms" for animal welfare. This includes animals' freedom from discomfort, fear and distress, hunger and thirst, and pain, injury, and disease as well as their freedom to express normal behaviour.

Investigations shared by PETA have repeatedly shown that the leather industry subjects animals to intensive confinement inside filthy cages or pens; castration, branding, and tail-docking without pain relief; chronic infections and disease caused by extreme crowding; and a terrifying trip to the abattoir.

The leather industry never gives animals the freedom they deserve.

Levi's also claims to be big on sustainability, proudly sharing its "forward-thinking" manufacturing process and initiatives to protect the environment. Yet animal-derived leather has at least three times the negative environmental impact that most vegan leather has.

Take Action Now

Let Levi's know that it must replace the animal skins it uses with vegan leather immediately if it truly wishes to live by its values and protect the planet.

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Kelly

McGinnis

Levi's

Dear {contact_data~firstName} {contact_data~lastName},

Levi's likes to make it seem as if sustainability were sewn into the fabric of everything that it does, from its manufacturing process to its initiatives to protect the environment. Yet your company continues to use animal-derived leather, which comes from animal agriculture – the single greatest contributor of the greenhouse gases that cause climate change – and which is now widely known to have at least three times the negative environmental impact of polyurethane vegan leather.

Please consider that the most effective way to reduce the company's environmental impact is to source only vegan materials, which are truly sustainable and don't cause suffering. A great first – and easy – step would be to replace Levi's animal-derived leather jean patches with ones made with innovative and durable vegan leather.

Your company can't claim to have the core values of "empathy, originality, integrity and courage" and to follow the standards outlined in your animal welfare policy while continuing to use animal skin, which often comes from cows who endure confinement, extreme crowding, disease, and food and water deprivation. Branding, tail-docking, and castration are all commonly performed on the animals without painkillers before they're transported to the abattoir, where many are skinned while still conscious.

Animal skins aren't sustainable, and the suffering of the millions of animals who are bred and killed every year for the leather industry will never be eliminated as long as people continue to use their skin, which is why Levi's must replace animal skin with vegan alternatives immediately. Please align your beliefs with your business practices and make the switch to vegan leather today.

Yours sincerely,

{user_data~First Name} {user_data~Last Name}

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Levi's Uses Leather on Its Jeans – Urge It to Stop!

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