Take Action: Urge Anthropologie to Drop Alpaca Items Following PETA Exposé

A disturbing, first-of-its-kind PETA US undercover investigation reveals that workers hit, kicked, tied down, and mutilated pregnant, crying alpacas in Peru, the world's top alpaca producer. 

This ground-breaking footage highlights just some of the abuse documented at Mallkini, the world's largest privately owned alpaca farm, near Muñani, Peru. Mallkini is owned by the Michell Group, the world's largest exporter of alpaca clothing and yarn. 

After talks with PETA, ESPRIT will now phase out alpaca. And as a first step, Gap Inc. (which owns Banana Republic, Athleta, and more) and the H&M group (including its eight brands) have cut ties with Michell, which had supplied them with alpaca.

Michell claims that shearing causes alpacas "no harm". Please see for yourself, and join us in helping these animals.

Learn more about the exposé here. The best thing that you can do for alpacas is to refuse to buy anything made of their fleece. It's easy to check the label when you're shopping. If it includes the word "alpaca", leave it on the shelf. 

Please also ask Anthropologie to drop alpaca items immediately in favour of animal-friendly materials.

You may use the provided text, but your message will carry more weight if you write your own customised message and subject line. Personalised letters always work best.

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