Attention: Fritz Meyer, Chief Food Innovation and Technical Officer for KFC Australia
Dear Mr Meyer, I was excited to learn that KFC is now serving vegan chicken in the UK. What a time to be alive!
Given the huge interest in all things vegan in Australia – not to mention the 1.3 million Brits who live here and want in on this goodness without having to return to the cold – we must surely be next in line for a taste of this finger lickin' good bird-friendly fare.
Australia is currently the third fastest growing vegan market on Earth, some 2 million Aussies now choose to live meat-free, and Google reports that Australians have searched for the word "vegan" more than people in any other nation for three years running. In fact, as a search term, "vegan" has overtaken "vegetarian" in this country, indicating that more people want to reduce their consumption of all animal-derived foods.
There's never been a better time to introduce vegan options: climate change is currently making headlines worldwide and numerous studies show that eating vegan is the single best way to help save the planet. According to a report published in Science magazine, a shift towards plant-based eating could cut out food emissions in half.