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Global fashion retailer Forever 21 sells an extensive range of wool products, including coats, knitwear, and accessories. In the cruel wool industry, sheep are often mutilated and otherwise abused.
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In four years, PETA and our international affiliates have exposed the global wool industry's systemic cruelty to sheep on dozens of farms on four continents – Australia, Europe, North America, and South America.
In 2018, an eyewitness who worked on a sheep farm in Victoria, Australia, the world's top wool exporter, found the farm manager and workers mutilating terrified lambs in assembly-line fashion – showing, yet again, that there is no such thing as humanely produced wool. The farm manager also slashed fully conscious sheep's throats and broke their necks.
On farms in New South Wales, an eyewitness saw shearers repeatedly strike naturally timid sheep in the face with sharp metal clippers and in the stomach with their bent knee.
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Please Help Stop This!
The best thing that you can do for sheep is to refuse to buy wool. Check the labels before you purchase clothing and other items. If they mention "wool", leave the item on the shelf and look for an animal-free alternative.
Please also urge Forever 21 to stop selling wool.
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Please help us end the wool industry's systemic and pervasive cruelty to gentle lambs and sheep by sharing this campaign with your friends and family.