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Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

Take Action: Goats Thrown, Cut, and Killed for Mohair

A disturbing PETA Asia investigation – the first of its kind – reveals that workers dragged, roughly handled, threw around, mutilated, and even cut the throats of fully conscious goats, some of whom cried out, in South Africa, the world’s top mohair producer. This groundbreaking footage highlights just some of the abuse documented on all 12 of the angora-goat farms the eyewitness visited.

After talks with PETA UK, Arcadia Group – which owns Topshop – is the first international retailer to halt all production of items containing mohair and adopt an immediate ban on its use in all future collections across its eight brands. Gap Inc has also agreed to stop placing orders for products containing mohair after talks with PETA US. And Inditex, one of the world’s largest clothing retailers and owner of Zara, will ban mohair from its seven apparel brands by 2020. However, many brands continue to sell mohair products.

Please ask Levi’s to drop mohair immediately in favour of animal-friendly materials that are free of cruelty.

 

You may use the provided text, but your message will carry more weight if you write your own customised message and subject line. Personalised letters always work best.

Mr.
Chip
Bergh
Levi Strauss & Co.

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