Gentle Goats Cut Up for Mohair and Cashmere – Tell H&M to Stop Supporting This Abuse

H&M is betraying animals and its customers by reversing its bans on mohair and cashmere, so shoppers should assume that all its mohair and cashmere products came from mutilated animals.

The mohair and cashmere industries kill goats – urge H&M to stand by its promise and reinstate the bans!

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H&M Promised to Protect Goats

H&M previously agreed to stop obtaining mohair after PETA Asia’s disturbing investigation into the South African mohair industry revealed that workers roughly handled, threw around, mutilated, and cut the throats of fully conscious goats. The company made a similar commitment to banning cashmere after PETA Asia revealed that goats screamed in pain and fear as workers tore their hair out with sharp metal combs. After goats are exploited for mohair, their throats are slit in abattoirs and they’re left to die in agony.

Humane Washing

H&M has reneged on its commitments and hides behind the deceptively named “Responsible Mohair Standard”, which fails to protect goats from abuse. In fact, this standard allows workers to castrate goats and cut off parts of their ears without any pain relief and offers no protection for goats during slaughter – when workers shoot them in the head or slit their throats.

In addition, H&M is reintroducing cashmere into its collection under the guise of the absurdly named “Good Cashmere Standard” that it helped develop. Among numerous other failures, this standard allows untrained farmers to kill baby goats by using blunt force trauma and doesn’t require the certification of off-farm slaughter sites, which could be similar to facilities where PETA Asia eyewitnesses found workers hitting goats on the head with a hammer and slitting their throats.

The mohair and cashmere industries cause death. If goats don’t die from exposure, neglect, or violent shearing, they’re slaughtered. No jumper is worth this suffering.

Speak Out for Goats

Goats form meaningful relationships and strong bonds with each other and their human guardians. They’ve even been known to wag their tails and jump for joy when they’re happy.

H&M must protect goats and its customers by ending its reliance on misleading “humane” labels, ditching mohair and cashmere altogether – as so many other retailers have done – and focusing on the wonderful vegan materials it already sells. The company has already banned angora, fur, exotic skins, and other animal-derived materials, so it’s clear that it can and will take action for animals when it’s under enough pressure to do so.

Speak up for goats – urge H&M to ban mohair and cashmere!

You may use the provided text, but your message will carry more weight if you write your own customised message and subject line. Personalised letters always work best.

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Ms

Helena

Helmersson

H&M

{contact_data~salutation} {contact_data~title} {contact_data~lastName},

I was extremely disappointed to hear that H&M has gone back on its word and is selling mohair and cashmere again. Your company said that no animal should ever suffer in the name of fashion, but by selling mohair and cashmere, that’s exactly what you’re enabling.

Shearing is extremely stressful to goats, prey animals who are terrified of being pinned down, vulnerable, and defenceless. PETA Asia’s investigation into the South African mohair industry revealed that workers roughly handled, threw around, mutilated, and cut the throats of fully conscious goats for mohair, and its investigation into cashmere production in China and Mongolia revealed that goats screamed in pain and fear as workers tore their hair out with sharp metal combs. After goats are exploited in these industries, their throats are slit in abattoirs.

Standards in the industries may seem well intentioned, but they’re ultimately meaningless. They create a veil of false welfare assurances, doing little or nothing to protect the animals, who continue to be exploited and killed for profit. The “Responsible Mohair Standard” you tout, like other purportedly “responsible” standards, fails to protect goats from abuse. Under it, workers can castrate goats and cut off parts of their ears without any pain relief, and it offers no protections for goats during slaughter – when workers shoot them in the head or slit their throats. And the similar “Good Cashmere Standard” that your company helped develop allows untrained farmers to kill baby goats using blunt force trauma and doesn’t require the certification of off-farm slaughter sites, which could be similar to facilities where PETA Asia eyewitnesses found workers hitting goats on the head with a hammer and slitting their throats.

Please ditch mohair and cashmere, as countless other companies have done, and focus instead on the wonderful vegan materials you already sell. Until you do, I’ll urge my friends and family to shop elsewhere. Thank you.

Sincerely,

{user_data~First Name} {user_data~Last Name}
{user_data~Email Address}

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Gentle Goats Cut Up for Mohair and Cashmere – Tell H&M to Stop Supporting This Abuse

H&M Promised to Protect Goats

Humane Washing

Speak Out for Goats

Take Action Now

Thank You for Urging H&M to Ban Mohair and Cashmere