⏰ THE CHALLENGE ENDS AT MIDNIGHT TONIGHT ⏰

Dear Zelda,

Meyli was a gentle, trusting dog who deserved safety, not the terror inside that slaughterhouse. She could smell the danger around her. The floor was slick with the blood of dozens of dogs who had already been killed. Dogs have up to 300 million olfactory receptors in their noses – whereas humans have only about 6 million – making the stench of death overwhelming for Meyli. A worker pulled Meyli from the pen with metal pincers – not to save her, but to keep her in place while he bashed her over the head with a wooden club. The blow stunned her but didn't kill her. With her eyes still open, Meyli writhed and struggled to breathe even after the worker slit her throat and began to peel her skin from her body.

We have only until midnight tonight to reach our $84,600 goal – and until then, 100% of your gift will power our hard-hitting campaigns to stop the trade in fur, skins, feathers, and hair.

Workers repeatedly bashed cows in the head with sledgehammers and then cut their throats in a slaughterhouse in Thailand – all while the writhing animals were still conscious and able to feel pain. A chinchilla screamed for over a minute during a botched electrocution. A mink hid under a pile of lifeless bodies, desperately gasping for air in a gas-filled chamber. A raccoon dog with his skin torn off lifted his bloody head and blinked.

None of this is happening far away in an abstraction. It is happening right now – for a handbag, a pair of gloves, a scrap of fur trim.

With the support of compassionate, determined people like you, PETA and PETA entities around the world are working to shut this industry down:

• Fund hard-hitting investigations that dismantle cruel industries, like our landmark exposé of angora rabbit factory farms, which led to an 85% drop in angora wool exports.

• Drive bold campaigns that save animals. PETA entities have persuaded hundreds of companies to ban fur, and we're ramping up the pressure on LVMH – which owns Louis Vuitton, Fendi, Dior, and other brands – to stop propping up this dying industry.

• Score real wins. SHEIN, the world's largest global e-commerce platform, to ban fur, wild-animal skins, and exotic feathers from its in-house brands and third-party sellers. Fur is now officially off the catwalk at New York Fashion Week – and every major fashion magazine has barred fur from its pages.

• Fuel legislation to help close fur markets, slaughterhouses, and other abusive operations. PETA entities are helping ban fur sales and imports – and inspiring entire countries to end fur factory farming.

We are making real progress. But as long as dogs like Meyli, cows like Chantou, and cats like Blue are beaten, killed, and stripped of their skin for clothing, we must keep going – and going strong.

Tonight, friend, is your final chance – we must reach our $84,600 goal by midnight; time is running out.

P.S. Meyli was no different from the loyal, loving dogs who share many of our homes – but rather than receiving treats, toys, or tummy rubs, she was killed so that her skin could be turned into a pair of gloves or other accessories. Please, make your gift to PETA's "Save Our Skin" Challenge before midnight tonight. We must reach our $84,600 goal – every dollar counts.